CleanPixel Guide to Checking Campaign Stats on MailChimp

Link to Video
https://www.loom.com/share/b61579bb54f34a65a8a5c1a2f2b39403

Objective
To effectively check the statistics of campaigns running on MailChimp to analyze performance and gain insights on customer engagement.

Key Steps

1. Navigate to the “All Campaigns” section on MailChimp.
2. Scroll down to view the list of campaigns, noting the status of each (draft or sent).
3. For sent campaigns, click on the campaign to view statistics such as open rates and clicks.
4. Open the campaign and click on “View Reports” for more detailed insights.
5. Analyze metrics such as bounce rate, open rate, total clicks, and specific link clicks.
6. Utilize the data to understand customer interest and engagement with your content or services.

Cautionary Notes

• Ensure you are only viewing statistics of campaigns that have been sent out, not drafts.
• Be cautious when clicking on specific links to avoid accidental actions.

Tips for Efficiency

• Regularly check campaign statistics to track performance trends.
• Use the insights gained to optimize future campaigns for better engagement.
• Take note of specific customer interactions to tailor content accordingly.